Building Your Brand and Finding Your Tribe
From the venue:
When developing a brand identify and subsequent marketing strategy, entrepreneurs often invest time, energy, and income into perceivably attractive brand colors, social media marketing, email marketing funnels, and other promotional tactics. It doesn’t take long for many entrepreneurs to realize that they’ve forgotten to develop a solid brand foundation. They’ve wasted money because they didn’t understand their business model nor their target market.
A strong brand foundation is imperative for marketing success. Today we will discuss what is needed for small businesses to create a solid brand foundation and alignment in order to inform decisions regarding brand aesthetic, content creation, and marketing tactics